What Does An A&R DO?
An A&R representative signs and develops talent for a record label. There are many ways that a record label A&R representative can discover talent or artists that have "it". You can send your demo package to A&R reps that accept solicited material. You should call first if you want to solicit your music to an A&R representative that will not take unsolicited material. Your A&R executive's job is to make sure that you are making music and taking care of business at the same time, basically your go to guy at your music record labels main office.
A&R Reps may also help you make decisions that are important to your career. It is common in the music industry for your A&R representative to help pick your first second and third single. It is important to always remember that your A&R works for the record label. It is not uncommon for a record label A&R to look out for the labels best interest. It is important to discuss any music business with your music manager or entertainment attorney. It is your A&R representative's job to help you out during the recording process by hooking you up with top music producers. It is not uncommon for your A&R representative to report your progress to their superiors at the record label. It will be your A&R representative's responsibility to make sure that your album is delivered on time. You will have a release date that all the different departments of the record label need to be ready for.
What Does An A&R Do?
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• Listen to demos, solicited and unsolicited,
• Seek out artists that have created a buzz for them selves.
• Attend live shows including showcases, concerts, etc.
• Pay attention to what artists are hot and whose contracts are almost up.
• Sign artist to label, get recording budget.
• Find music producers and recording studios. Search for songs.
• Steer the artist in the right direction creatively and professionally.
• Work with the different departments at the label to coordinate efforts.