When approaching a particular A&R Contact it is important to be extremely professional. When an A&R states that they only accept solicited material it means that you must ask permission to send a demo package. We recommend that you make contact with A&R executives that accept unsolicited packages as well to make sure that they know when your package will arrive and to look out for it. This should also make sure that your package is priority over an unsolicited package. Make sure that you make contact with a&r representatives that work in your particular music genre, if you were an R&B singer there would be no use to send your music to a punk rock label. You should start a myspace music page for your music if you don't have one already. Include a picture, biography and at least three songs. You can use your myspace or website as your demo package. These days its all about numbers and myspace tracks how many plays and downloads each of your songs get. Make sure that your myspace music page links to your website. A&R contacts are more likely to take you seriously if you have a professional demo package and website. If you feel like you have the talent and drive to make it in the music industry I suggest you start by submitting your music to record labels that distribute music in your particular music genre.
Artists have always thought that when shopping your
demo it's as easy as putting your music on a CD, sending it to a record
label's A&R department and then an A&R representative will
call you with in a few days. Oh, if only it was that easy. Normally
a music manager submits his artist(s) demo CD to an A&R, although
a significant number of artists have been signed by contacting an
A&R themselves. For those hundreds of thousands of music artists
out there who don't have music manager with solid contacts to A&R
people there is still hope. If you are trying to do it yourself I
strongly suggest that you look for a music manager first, so this
way you wont shoot yourself in the foot when it comes down to handle
business. A great way to find a professional music manager or a professional
music management company is to obtain a list of updated music industry
contacts. But, if you are trying to do it yourself remember to be
professional. Make sure that you call the record label and ask for
their permission before submitting any kind of demo CD or promotional
packet. A&R executives are busy, so you need to know how to summit
a demo CD professionally to highly increase your chances of any record
label A&R taking notice.
On the flip side, an A&R may also hunt you down. Yes, it's true; a lot of A&R executives will scout new talent if you or your band has already created a strong buzz in your region. There are many music artists and bands that have a strong fan base, toured, promoted, and marketed themselves, creating a "buzz" within there city, state, or region. A&R executives that scout for new talent look for music artist that are already established and developed, it makes their job easier. A&R Executives prefer looking for an artist(s) or band that has developed themselves rather than having to develop a music artist(s) themselves. There are a few things A&R executives look for when scouting new talent. A&R executives look for an artist(s) drive, are they hungry to do what it takes to make it. Record label A&R executives look to see if you are marketable to potential fans in your genre. How marketable is the artist(s), what's their target audience. An artist(s) needs to have some knowledge of the business and your stage presence. Do you work the crowd and keep them wanting more. Bottom line, record labels look to see if an artist(s) possesses "super star" characteristics. The most extensive anywhere!